Sustainability and Tourism in the Mediterranean

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The project in brief The Mediterranean region is a highly relevant tourist destination although the offer is still concentrated on notable heritage sites and massive sun and sea locations. Many other areas, which have not yet been affected by mass tourism, possess a significant potential for being developed as sustainable travel destinations providing unique assets in terms of cultural heritage, traditional crafts and typical products. However these areas suffer from a lack of business culture and few available infrastructures and services. In order to boost the sustainable tourism development of different target areas located in Italy, Jordan, Spain and Tunisia, the S&T MED project aims to enhance the management, networking, marketing and business capacities of local communities increasing tourism arrivals while preserving natural resources. Specific objective To increase the share of tourism receipts that benefits the local economy in terms of new business activities while decreasing environmental risks deriving from tourism flows in the target areas.

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