SUSTAINABLE EUROPEAN ALMOND

ongoing

"Faced the problem that has been identified from the significant penetration of almonds from third countries into the Internal Market, we face the challenge of defending local European almond productions that respect the European production model and meet the highest requirements of environmental and social sustainability against the invasion of product from third countries , and therefore, we propose for Almendrave and CNCFS associations (Spanish and Portuguese respectively) a multi program to reach the operators, distributors, retailers and consumers in the countries we are targeting (Spain, Portugal, Germany and France) With the objectives of increasing the degree of knowledge and notoriety of European almond and all its values regarding sustainability and production by 5% and therefore increasing by 6% the sales of European almond (produced in Spain and Portugal) we present our program ""Sustainable European Almond"" based on sustainability and the qualities presented by our product. We will transmit our key campaign messages that will help us increase the demand for European almond in those countries. YOU MUST BE VERY ALMOND TO BE EUROPEAN ALMOND. Because European almond is a safe product (meets all European standards), healthy (a healthy product with beneficial properties for the consumer), sustainable (protects the environment and its production is committed with rural areas) and quality (presents freshness and its characteristics favor the circular economy) A series of actions aimed at B2B (specialized press office, virtual commercial office, commercial materials and special action for professionals (stand at fairs and B2B meetings and workshops) and B2C (specialized press office, print magazines campaign and social media campaign) will achieve a total of 79,730,00 impacts for the European programme with an ROI of 19.51."