TAKE CARE – CHOOSE FAIR

ongoing

The Programme aims to encourage consumers to consider our future when choosing food – planet well-being, people health, European food history and traditions. It seeks to enhance the competitiveness and to improve trust in quality of the EU agri-food sector in the internal market through increasing awareness on sustainability of EU food production, the EU organic production methods and the EU quality schemes. The Programme is proposed by 2 legal entities – The Baltic Gastronomy Leaders and The Bulgarian Winemaking & Export Association, which are going to implement a 3-year information programme for a basket of the EU produced food and beverage products in the internal markets of Bulgaria, Estonia, Latvia, Lithuania and Poland. Programme strives to boost consumption of the EU agri-food production among the selected internal market consumers by promoting the EU products in terms of: BALANCED NUTRITION AND QUALITY: EU food products comply with strict standards and controls, and are traceable from farm to fork; balanced plant based nutrition and physical activity as essential for health promotion and disease prevention AUTHENTICITY: EU food products are authentic and benefit from protected designations of origin or geographical indications SUSTAINABILITY: EU complies with more sustainable production practices with special emphasis on organic production To achieve the objectives Programme employs a wide range of activities: from mass media and online channels (press, website, online ads), activities directly addressed to consumers (tastings, displays, trade fairs), to B2B actions (presentations, events for professionals, B2B trade visits). Budget of the programme – 3 294 744 ЕUR.