The Accelerator Fund (ACL) Communication Strategy and Positioning

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This TC aims to support the NDC pipeline Accelerator Trust Fund (ACL) in developing a communication strategy that includes brand positioning. The objective is to design and implement a Communication proposal to develop a clear marketing strategy promote Fund results and impact on accelerating IDB pipeline of sustainable operations. The Accelerator Trust Fund (ACL) provides grant financing to cover the added costs of embedding climate and sustainability considerations in upstream program and project preparation, as well as the identification and facilitation of pipeline creation for sustainable investments. Fund resources seek to enable IDB Group's projects and counterparts at the country level to develop plans for low-carbon growth, climate resilience, and sustainability early in the project cycle.