The archipelago route

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A central starting point in the ’’Skärgårdsleden’’ project was to show the way to nature and the archipelago culture in a sustainable manner, and to increase the accessibility to the natural resources and interesting culture of the archipelago area. The aim of the project was to realise and market a route starting in Roslagen in Sweden, via Åland and Åboland into Kyrkslätt and to, along the archipelago route, offer visitors basic services of high quality and different types of products, services and reservable packages. The idea was that the reservable packages would be sold via sales organisations and that the products should be made as packages with different themes such as food, culture, nature and special packages offering different physical activities. The project also provided for training within business administration, customer service, quality assurance and environment. Marketing for the trail was coordinated with regional tourist organisations, a cooperation that today has developed into an established cross-border cooperation. One comprehensive goal for the project was that one should contribute to strengthen the feeling and impression among the participating actors; that they belong to a unified archipelago area.

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