The grant of Creative Media will help Filmladen Filmverleih to aquire new Non-national European films and help promote them. The fund helps to strengthen the visibility of European films.

ended

Filmladen Filmverleih distribution is a central player among the small circle of independent Austrian film-distributors of today and has a constitutive focus of releasing European non-national films. With the fund generated we plan to strengthen our profile and reinvest in the acquisition of a variety of titles of European non-national films. Based on our longtime experience we intend to acquire licenses for a productive mix of arthouse and cross-over films in order to distribute films that show the fascinating diversity of European filmmaking. We will reinvest the other part of the fund in advertising for European non-national films. With the additional funding for the release costs we can spend more on advertising and promotion and will be able to give European non-national films a stronger visibility and a better positioning in the cinemas aiming for a maximum number of admissions. Corona has affected our industry deeply, so it will be crucial to highlight European filmmaking in this highly competitive situation to help get our audience back to cinemas.