The Great Beauty Of Europe

2026-07-22

Since EU Cohesion policy is not well known among citizens, the project “The Great Beauty of Europe” aims to promote it through gamification and face-to-face activities in order to raise awareness with a special focus on cultural heritage. The Project will mix several types of activities in order to achieve the maximum multiplying effect. Social media activities, online media activities will be integrated, through a detailed scheduling, with face-to-face events in inspirational locations, in presence activities engaging the target groups through gamification and competitions, as well as press events and a final event. The following specific objectives of the were identified: SO0 – QUALITY AND MANAGEMENT SO1 - TO INCREASE AWARENESS AND KNOWLEDGE OF PROJECTS FUNDED THROUGH COHESION POLICY SO2 - TO INCREASE CIVIC PARTICIPATION AND SENSE OF EUROPEAN CITIZENSHIP SO3 - TO INFORM AND PROMOTE A BETTER UNDERSTANDING OF THE ROLE OF COHESION POLICY SO4 - TO DISSEMINATE INFORMATION AND CONTENT ON COHESION POLICY SO5 - TO DISSEMINATE AMONG THE CITIZENS THE SPECIFIC KNOWLEDGE OF THE PROJECTS FINANCED BY COHESION POLICIES Specifically, the project aims at reaching the specific objectives through the realization of: The QRace-sion web app, a digital tool capable of promoting the points of interest (POI) representing the investments of the cohesion policy on the territory and the digital activities will constitute an element of involvement that will guide the visitors in experience, will promote understanding of the role of cohesion policy in providing support to all regions of the EU. Phygital Cafés Cohesion, events to increase the sense of European citizenship among general public and stakeholders. Additionally, a series of unconventional communication actions such as digital invasions and an influencer marketing plan. This set of activities and strategies positions The Great Beauty of Europe as a model for enhancing cohesion policies in EU.

Italy

2025-10-15