The Velvet Queen

ended

The Velvet Queen is a high-profile French feature documentary by female director Marie Amiguet. The film premiered in Cannes 2021 among the 8 films to be part of the new section of the official selection called Ephemeral selection of films on the environment. The film is a multicultural project that inspired a book called The Snow Leopard by French writer Sylvain Tesson, translated in more than 20 territories and a book of photographies, taken during their trip in Tibet. The objectives are 1/ to coordinate a large experienced and involved grouping of well-established theatrical distributors covering 15 European territories, in their strategy to promote and release the film in cinema and subsequent medias. 2/ To encourage them to gather, exchange, share ideas and marketing tools altogether to maximize the visibility of the film to reach a wider audience outside of the documentary niche 3/ To enhance and promote the multicultural richness (literature, photography, cinema) in Europe and internationally as well as the universal message over wildlife protection and environmental issues. A wide range of coordination activities are foreseen between producers, distributors and sales agents. There will be a creation of marketing assets jointly produced for the grouping in partnership with the French distributor to be shared with the group. Distributors will combine traditional tools and classic advertising with more specialized marketing techniques, making good use of social media and digital. We expect to have a film that cross over the documentary archetype and appeal to younger audience usually defiant to the genre and reach a mainstream theatrical audience. We will oversee the creation of a newsletter that will help circulation of information among all partners from the first European release so as to share key elements of each national marketing campaign to encourage distributors to collaborate and share materials, ideas and fallouts.