Tourism Diversification and Resilience in The Gambia

active

The rationale of this project is to support the Gambia National Tourism Policy Strategy for 2021-2031, which aims to consolidate the gains made in the last two decades in the sector, address existing and emerging challenges, particularly following the Covid-19 pandemic, and reposition the sector to render it more competitive, thereby enhancing its contribution to the national economy, employment, and growth. The project would contribute to these high-level objectives by creating the conditions necessary to support the enabling environment for the sector and a recovery strategy following the pandemic-induced impact on the sector, improve capabilities for small-operators in the sector, and protect coastal infrastructure. While the project seeks to catalyze investments in infrastructure to promote private investment in tourism, there are market failures which only the public sector can correct such as: i) improvements in the enabling environment; ii) building lead firm - MSME linkages through funding and technical assistance, and iii) improving the resilience and competitiveness of The Gambia’s tourism product through coastal infrastructure works and integrated tourism development initiatives.