Towards International Master in B2B Sales

ended

The way of selling has changed drastically in last few decades, and especially in the last years during the Covid19 pandemic. Products, services, and solutions are increasingly being sold globally, and the skyrocketing digitization has an enormous impact on the job of professionals working in business-to-business (B2B) trade. New and updated skills and processes are needed to meet new requirements on the market. After the Great Britain leaving the European Union, there is a lack of English-language master's courses and programmes in B2B sales. Therefore, Universities of Applied Sciences from Finland, Austria and Germany - with wide national and international networks of sales associations and industry partners - have joined forces to create a new International Master programme in B2B Sales. Turku UAS has acknowledged know-how in technical sales, sales and marketing and entrepreneurship; Hof UAS has a very strong expertise in digitalization of sales and sales processes, customer management and empirical research; FHWN is a role model when it comes to sales psychology, leadership, and management. A remarkable joint denominator for all partner UAS is having a Sales Laboratory as an educational platform and enabling RDI and university-business cooperation also for students of the master’s programme. Within this project, we will create a pathway - high-quality EMJM application - towards an international Master programme in B2B sales that results into positive impacts for several stakeholders. Students will receive excellent education with the skills required for modern international B2B sales; companies will receive well-trained employees to tackle new challenges in the market; partner HEIs will mutually benefit from the know-how transfer between them and finally, we are creating a new and unique education within the EU, which will increase attractiveness of Europe among potential business students around the globe.