Traditional and Standard Quality

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Increasing consumer demand for traditionally prepared food products emphasizes the need for a significant boost in use of innovative production technologies that guarantee high standards in food safety and quality while keeping the original recipes a nd aromas. Moreover, TFPs for the most part, have not been able to reach urban markets, while typical barriers included lack of capacity to produce quantities required to supply supermarket chains together with lack of standardization in production, packaging and labeling. Utilizing the knowledge and experience of research organizations in a newly established multichannel e-commerce platform will improve competitiveness of entrepreneurs in this segment, and create an asset for citizens of Serbia and Hungary who would be able to acquire traditional food products with utmost confidence. Further, through this project researchers will develop TASQ quality assurance system for traditionally produced foods that will help standardize the productio n and ensure its safety and quality. With the idea to consolidate wide range of TFPs and their products within common online marketplace, the outputs of this project will provide customers with much needed tools to find the best fit to their desire o f quality, price, taste or maybe even location of the products. Final customers would be able to choose not only by product photos, description and pricelists, but by recommendations from fellow customers and expert critics from relevant research ins titutions. This is what makes our e-commerce approach uniquely different, as we believe that credibility of these authorities and their scientific methods would raise customer confidence and thus boost the sales of TFPs delicacies. TASQ quality assu rance system and e-commerce platform approach tackles all mentioned obstacles simultaneously, enforcing SME’s growth capabilities and employment potential through the direct market access and adaptation of new technologies and processes.

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