TRANSILVANIA FILM REINVESTMENT 2025

ongoing

Our project aims to support the distribution of high-quality European films, enhancing their visibility and audience reach across multiple territories. Through a carefully designed release strategy, we will maximize the impact of selected titles by employing innovative marketing campaigns, leveraging digital distribution channels, and engaging local audiences. This initiative's main goals are the fostering of cultural diversity and the strengthening of the circulation of European works in the international market. We strongly believe that a mix of smart selection and proper marketing is key to reaching beyond the usual cinephile bubbles and raising the general interest and awareness about European cinema, and this is also how we conceive of our reinvestment plan. We aim to direct the funds towards both the acquisition of distribution rights for two new European productions and their large-scale promotion. The title selection will be decided following a scouting process at the major European film festivals (Cannes, Berlin, Venice, San Sebastian). Our promotional strategy encompasses a wide range of marketing efforts, including on-site materials such as posters, banners, meshes, and stickers. We will also leverage traditional media channels, including TV, radio, and print publications, while maximizing our online presence through social media, the Transilvania Film website, and targeted digital campaigns, including Google Ads.