True Colours – European Film Sales support 2025

forthcoming

True Colours will reinvest the funding, in case it is awarded, in the acquisition of new European non-national titles, and in the promotional activities implemented for their international distribution. In case of financial support, True Colours plans to invest the 75% of the resources included in the budget in a Minimum Guarantee which would facilitate the acquisition of the world rights of the targeted projects. The main goal is to add to the company catalogue an artistically valuable product to position in official selection at one of the main international film festivals and as market premiere at the Marché in Cannes, the European Film Market or the American Film Market. In addition to the contribution, we plan to add private investments and secure the rights of the film at script or production stage. The indicated budget for film promotion refers now to the basic promotional activities we usually perform for all our titles. However, depending on the timing of completion of the acquired project and our consequent decision about the World and Market Premiere of the film, we will increase our efforts by adding marketing activities financed by private investments, as well as design a tailored multiplatform campaign, including digital, in order to maximize its international exposure of the selected title.