TV and Online Content - Hello Kitty Super Style

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“Hello Kitty Super Style” offers a great opportunity for the European animation scene to stand out internationally and to reach a wide audience thanks to the huge popularity of this iconic character across the world and multiple generations. The 52x11’ series, which has been developed with the support of the Media development slate funding, has been presold to a unique combination of commercial and public broadcasters from six European countries (Canal+, M6, Rai Yoyo, Super RTL, Tiny Pop and RTS), a global SVOD platform (Amazon Kids+) and a US pay TV network (Discovery Kids). “Hello Kitty Super Style” is a gender-neutral preschool series about altruism and girls’ empowerment in which Kitty changes outfit (turning into a chef, an athlete, an explorer, a detective, a pop star, a builder, an artist) to help a friend to overcome a problem or achieve a goal. Visually, the show will blend the European modern aesthetic and animation style with some gimmicks borrowed to US cartoons and Japanese anime. Instead of sub-contracting part of the works in Asia, the well-established French producers (Watch Next and Monello) have opted for a coproduction with Italy (Maga Animation), hoping for a grant from Europe Creative to cover part of the over cost. Over one hundred artists, technicians and managers will be involved to produce the series entirely within the E.U. for a budget of nearly €9millions. This outstanding project aims to enable the producers to break through the hyper competitive market of premium series and to encourage global players to team-up with European media services for the financing of ambitious animated shows created and produced in Europe.