University of the Little Market - Nurturing Micro and Small Business

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The objectives of this operational input are: 1) To contribute to the establishment of the initial phase of the "University of Mercadito", which will offer training to both little-market owners and their employees to improve the management skills of these micro and small businesses. 2) Support the promotion of financial education/literacy for the little market owners and their end customers through training in the field for Banco Gerador employees who monitor the little markets, and the sales promoter of the latter. This operational input is part of the loan proposal BR-L1298, which aims to: (i) to provide financing to thel ocal grocery shops - small and medium size markets known as "mercaditos" - so they can offer higher-quality service to low-income residents in the region and (ii) to facilitate access to credit and banking products and services for the low income population in the northeastern region of Brazil by leveraging these "mercaditos" as points of sale to these communities.