Unlocking Widespread Solar Adoption: Understanding Preferences of Low- to Moderate-Income Households to Create Scalable, Sustainable Models

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This project focuses on identifying novel, data-driven, and evidence-based strategies that could dramatically scale up solar adoption rates in low- and moderate-income communities. The goal is to develop pathways for reaching parity in solar penetration rates across socioeconomic groups. This project serves a core need for developing objective tools and datasets for policymakers and identifying the barriers that have previously limited deployment. The primary focus of this project is to rate the technical solar potential of buildings in low- and moderate-income communities across the country, develop predictive models to understand previous deployment, and then work with a national nonprofit solar installation group to determine how communication about solar energy usage occurs within these communities.

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