Use of green spaces

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The “The Gardens of Lower Austria” association currently has 127 members and is actively involved in the development of the range of display gardens in Lower Austria (NÖ). However, there is a lack of in-depth information about the target groups of the historical parks and gardens as well as their specific requirements. Even in science, there are currently few findings on these topics. In South Moravia and Vysočina, many projects have been developed to revitalise historical parks and gardens, but there is a lack of knowledge as to their tourist potential and joint marketing. Regions have under-utilised natural and cultural heritage, which should be made accessible to tourists. Utilising the methodological knowledge and research experience of the PP IMC FH Krems, it is possible to find the best information about the requirements of the different garden visitors and their desired experiences. The results of the scientific studies will be published in a handbook with quality criteria for the valorisation of green spaces and serve as a basis for further product development to increase the experiential quality of the parks and gardens. Furthermore, new joint cross-border tourism offerings in green spaces will be developed and presented on the market.  These should emphasise both common and local peculiarities of material and immaterial cultural and natural heritage in relation to green spaces, presented to different target groups to motivate them to visit and holiday in the regions. The main objective of the project is to increase visitors' interest in the natural and cultural heritage of the green spaces. The project creates a cross-border joint offering of historical parks and gardens in South Moravia, Lower Austria and in Vysočina, and ensures sustainable preservation, valorisation and utilisation. Among the most important results are the joint network in the area of ​​green spaces in tourism for the exchange of knowledge and the joint offering of cultural and natural heritage with cross-border stories and innovative actions to arouse attention with regard to the joint offering.  The innovative character of this project lies in the planned actions (pop-up gardens) and in the preparation of shared stories in storytelling form. This will hopefully not only promote cross-border excursion tourism, but also, through broader marketing, e.g. even in Germany, attract holidaymakers with the new, attractive programme to visit several places in South Moravia, Lower Austria and Vysočina, thus spending a longer time in the region and increasing the number of overnight stays. The project results will be accessible not only to all the partners, but also to other interested parks and gardens and they will also be transferable to other regions.

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