Uttar Pradesh Pro-Poor Tourism Development Project

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The development objective of the Uttar Pradesh Pro-Poor Tourism Development Project for India is to increase tourism‐related benefits for local communities in targeted destinations. The project comprises of four components. The first component, destination planning and governance aims to test new approaches and establish the institutional structures, policies, and coordination mechanisms necessary for bringing together the public and private sectors and local communities for effective destination‐level tourism planning and governance. The second component, tourist products development and management aims to enhance the tourist experience while simultaneously contributing to improving local living conditions and livelihood opportunities by transforming existing tourist attractions into tourist products that incorporate local communities both physically and economically. The third component, support to local economic development aims to improve the linkages of those involved in the productive and creative economies with the tourism value chain in the project target areas by providing advisory, technical assistance, and financing. The fourth component, project management aims to provide the necessary technical, advisory, and financial support for the adequate implementation, management, and coordination of the project using country system.