Veni, Vino, Vici

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The project strategy combines wine sector and tourism specific activities. Also, the project is underpinned by cross border networking and promotion activities. The project has the following results: R1: A Forum of wine producers in the cross border region. A network between 50 wine producers in Vidin and Timok region is established. The Forum is established in Activity 3. R2: Corss-border wines integrated in hotels, restaurants and specialised shops in the cross border region. To achieve this result the project works with target groups on the supply side and on the demand side. Activity 3 targets 20 wine producers and provides new knowledge to improve their production and marketing capacity. Activity 4 selects 50 staff employed in hotels, restaurants and shops: they receive training about regional wines features and performances. This target group will contribute to the appreciation and to the promotion of regional wines in hotels, restaurants and stores in all towns of the project region. R3: Wine Museum inproved. Tourist visiting the cross- border region can learn about the history of wine production in these regions and on the present production. The role of the museum is as a tourist attraction in its own right and a hub for the wine routes. The museum will be improved by Activity 5. R4: A joint cross-border tourist road established, to promote the wine cellars in these regions and allow tourists to visit the wine cellars where they could taste and purchase the wine. The result is achieved by Activity 6. R5: Wine route promotion will be achieved by printing of a promotional brochure in 6.000 copies (Activity 7); marking of wine cellars by a promotional sign panel and preparing a promotional sets of wine glasses for wine testing and setting up a Wine road web site (Activity 8); promotion of cross border wine fair in Negotin (Activity 9) and organizing promotional study tour for tour operators from Serbia and Bulgaria (Activity 10).

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