Venturing into Pure Juice Processing

The principle activity of fruitful Beverages Limited is the production of Juice products. However the company intends to diversify its product range to include milk products. Fruitful Beverages Limited wants to start producing flavoured milk based fruit juice drinks. In addition the company wants to expand into producing flavoured Tropical, Pineapple, Mango and Orange juices The Company’s narrow objectives are as follows:- - To employ a total of 33 persons in the first year and 47 by the fourth year. - To produce 2,534 million litres of flavoured Juice drink in the first year and to increase it to 3,379 million litres in the fourth. In addition the Company intends to produce 2,216 million litres of pure juice in the first year and to increase it to 2,955 million litres.

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