Virtual and Cultural Tourism

Closed

The common territorial challenge is that target area has a lot of thematic routes based on a specific thematic tourist offer. Every thematic routes has individual identity which cannot reach desired audience and provide adequate support to tourist offer of region. We consider that all these thematic routes or concretely themed offers must be under one, common recognizable visual identity/brend with certain modifications. Also, it is necessary to make each tourist offer more attractive from the promoting to the"consumption" of the product. The approach of the project is to implement innovative solution in CB area focusing highly on joint know-how transfer,joint development of tourist offer,joint promotion of all target area,etc.Combining experience and knowledge from one side to the other will result with cooperation which will lead to improving interpersonal relations and ultimately to the development of better and quality tourist promotion and offer. The main objective of the project is to enhance continental tourism in CB region in order to sustain social,economic and territorial development. We will promote sustainable development of CB region through effective,inovative and modern use of promotion wihich will reflect on improving tourism offer and utimately on tourism development in CB region by increasing the share in the overall tourism.The main project results are recognized identity of the region,level of tourist promotion improved,capacities of tourist services providers improved and increased visibility of tourist offer of CB region. The main target groups:tourist boards, museums, travel agencies, SMEs tourism stakeholders,travel agencies, tourist, general public. Added value of the project reflects in contribution to the further development of common strategies & synergies in managing sustainable tourism environment,sharing mutual knowledge & know-how in wider region, breaking social-cultural & physical barriers between 2 countries.

Medium