Visit Arctic Europe II

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The main objective of the second phase of the Visit Arctic Europe project is to increase the profitability of tourism companies, create new year-round jobs and increase opportunities to start businesses and invest in the Arctic region. The aim of the project is to strengthen cross-border networking and commercial cooperation so that the Visit Arctic Europe area can be further developed and that the region becomes a high-quality and sustainable tourist destination all year round. The project’s activities focus on three main areas: — marketing (image and tactical) — development of accessibility (internal and external) — development of the region and competitiveness of businesses (digitalisation, sustainable development, market awareness and product development). All activities in the project focus on cross-border networking and sustainable development. The Finnish Lapland Tourist Board, Swedish Lapland Visitors Board and Northern Norway Tourist Board are partners in the project. Approximately 110 participating companies and organisations related to the tourism industry in Finnish Lapland, Norrbotten and parts of Västerbotten in Sweden, Nordland, Troms and Finnmark in Norway are participating in the project. VAE II is the next step in the cross-border cooperation project Visit Arctic Europe, which achieved good results through cross-border cooperation. The project plan for VAE II is drawn up on the basis of the results of the previous project.

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