Visit Arctic Europe

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Visit Arctic Europe is the Interreg Nord programme project in Action 2. The aim is to develop the northern Scandinavian areas into a unified and internationally competitive, high-quality, well-known Arctic tourism area. Areas’ small and medium-sized tourism companies will cooperate and develop cross-border products according to our areas’ specialties. Turismvis, Nordscandinavisk’s accessibility in target markets will be developed, and movement in areas will also be developed. The projects focus heavily on tourism marketing, and networking and cooperation between tourism companies and international tour operators. Joint product development thing secures high-quality border-crossing tourism products, which meet the expectations of the demanding international tourists. Access is attacked from the perspective of the tourism industry. Border barriers and other obstacles to movement in the area are aimed at solving in cooperation with other actors. Nord-Scandinavia will be marketed with a common fire in current and new market areas, both between companies and directly to consumers. Areas will be marketed focused in current and some new target markets. The results should be an internationally known, high-quality, unified Visit Arctic Europe tourism area. The volume of tourism will rise, profitability and trade turnover in small and medium-sized tourism companies will grow, and international knowledge will grow. Areas should be easily accessible and movement in areas will be easy-going for tourists.

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