Vivacity Labs expands into Australia with Bicycle Network partnership

ongoing

AI-powered traffic sensors will be installed in the City of Port Phillip this year to measure bike rider, pedestrian and motor vehicle movements and help the council reduce congestion and increase sustainable transport. The sensors, which capture anonymous data on different modes of travel, have been installed by UK-based transport technology scaleup Vivacity Labs, which has partnered with City of Port Phillip (CoPP) and Bicycle Network. The partnership initiates Vivacity’s expansion into Australia. With a 23% projected increase in resident growth by 2027, the partnership will help promote active travel in the local area, particularly the use of bikes and e-scooters, with Vivacity’s technology supporting the council to make data-driven decisions and implement new schemes successfully. The AI-powered sensors will measure bike and pedestrian data in real-time along CoPP Integrated Transport Strategy Routes, monitoring a variety of locations including footpaths, cycle lanes and roads. By accruing this anonymous data, the city will be able to gain an understanding on how these road users interact on specific roads and junctions, as well as interactions with newer modes of travel such as e-scooters. This will enable the council to plan what physical changes, such as segregated lanes and size of footpaths, will work to both enhance active travel and improve traffic flow, and therefore also reduce conflict between transport modes and emissions. As part of its ongoing Integrated Transport Strategy Project, CoPP is investing in transport data capture to evaluate and monitor progress toward mode shift targets. The authority is committed to supporting a well-connected transportation future, to make it easy for people to move around and connect with places in a way that suits them as the city grows. The project will promote safe, connected and convenient active transport choices, ease congestion and provide new transport options for residents and visitors.