Vodacom Lesotho

completed

IFCs role in the project will be to provide technical advisory services that will support MPESA in expanding their digital financial service. The project comprises; a) Customer acquisition- In Lesotho, access to formal financial services is low. Marketing mobile money to the unbanked requires a highly interactive approach using simplified products that resonate with the users day to day needs. This project will help the client develop and deploy an effective customer acquisition strategy that will target a larger segment of the population that presently has limited access to these services. b) Agent network build out and management - mobile banking deployments need a well-structured agent network/distribution strategy to support the growth, management and oversight of the network. The project will support the client in achieving this through review of their agent management and compensation structure and building staff capacity to manage the agent network. c) Business modelling this will involve financial modelling to help the client build a sustainable operation that is sensitive to pricing for consumers and commissions for the entire value chain. Ultimately, this exercise will focus on ensuring that the business plans for sustainable growth - long term.