VR Days 2024 2025

ongoing

Immersive Tech Week, set in Rotterdam's De Doelen and live-streamed globally, will unite 6,000 participants over two years (2024 and 2025). Our dynamic event promises to revolutionize the European XR landscape through its unique blend of showcases, markets, and networking forums for both unfinished and finished XR works. We will Foster robust exchange and collaboration among Europe's diverse AV and XR professionals, including creatives, academics, researchers, policymakers, and more, enhancing the professional ecosystem. Link European AV markets and festivals with the XR world, sparking technological innovation and creating more opportunities for creative immersive content. Boost exposure, investment, and dissemination of new XR content and services, thereby strengthening the value chain and promoting sector professionals. Guide the sector by engaging in discussions about evolving formats and business models. Expand XR market opportunities through cross-sectoral connections, notably in healthcare and education. Engage students and young people, enriching their understanding of Europe’s XR industry and fostering new talent. Offer a platform for critical reflection on social, ethical, and political issues in XR, encouraging creativity and freedom of expression. Enhance the sector's diversity and inclusivity, focusing on Low Capacity Countries and underrepresented groups like women. Green the AV sector, mitigating the festival's environmental impact and advocating for climate-conscious XR practices. Consequently, we expect Immersive Tech Week to: Spur innovation and new initiatives in XR. Elevate the quality of XR works. Develop well-connected networks across the Cultural Creative Sector, startups, and tech. Enhance international cooperation. Overall, Immersive Tech Week 2024 and 2025 is more than an event; it's a catalyst for a more interconnected, innovative, and sustainable European XR ecosystem. Join us in shaping the future of immersive technology.