W New York – Union Square Hotel Redesign

completed

The redesign of the W New York – Union Square hotel by Rockwell Group is a comprehensive architectural and interior renovation that introduces a new strategic direction for the global hotel brand. The project honors the property's historical significance and neighborhood character while drawing inspiration from the adjacent public park. Key features include an artistic curving staircase, a central lounge preserving original architectural details with contemporary elements like a botanical-resin bar, and a ground-floor seafood restaurant developed with local hospitality operators.