We are growing Romanian agriculture in Europe

2026-07-22

The overall objective of the project CARE is to contribute to a better understanding of the importance of the Common Agricultural Policy (CAP) by Romanian citizens and its impacts on their daily lives, illustrating the relevance between the daily issues of the general public and the EU's political priorities. The project aims to demonstrate how the CAP is one of the main drivers of European integration, and how its interventions contribute to promoting the values of the Community project. To achieve this, RFI Romania propose to implement an information campaign aimed at Romanian citizens - especially young people in urban and rural areas – about the role and impact of the CAP on their daily lives: 1. Produces content dedicated to social platforms for young, 18-24 years : - 12 portraits of young farmers, audio-video, lasting 3-5 minutes each, one portrait / month. - 12 agricultural and agri-food quizzes and distribute them on Instagram Stories - 80 Instagram cards (photo + text) - 40 audio-video modules, 3-5 minutes 2.Produce radio talks (40 minutes) in Romanian and their online and social network versions and broadcast them on air, online and social networks in Romania: - 36 radio talks, 35 minutes - 36 European news journals (3-5 min) - 4 radio special editions 3.Engage the public with the CAP through public 4 debates and participatory events in Romanian and broadcast them on air, online and social networks in Romania in order promote dialogue between EU institutions, farmers and citizens. 4.Engage the public with the CAP through one participatory event in Bulgaria in order promote dialogue between EU institutions, farmers and citizens for these two countries. 5. Communication tools in Romanian during the project (3.000 CAP brochures) The outputs reached through our project will potentially target is 2.100.000 people (150.000 on social media, 50.000 on line and 1.800.00 on radio - 45.000/editions, YouTube 30.000) and 500 participants for conferences.

Romania

2025-12-15