WEIRDWAVE-VIDEORAMA ADMISSIONS 2024

ongoing

In this project, we continue our strong commitment to releasing high-quality European arthouse films in cinemas. These films are facing increasing difficulties in the current market, with fewer screens available, changing audience habits, and more competition from global streaming platforms. To respond to these challenges, we plan to focus on a carefully selected line-up of European films that combine artistic value with audience potential. We want to support them with stronger and more targeted marketing campaigns, using bigger advertising budgets and smarter promotion tools to help these films reach a wider audience. We will also work on new ways to bring younger viewers back to cinemas and to reconnect audiences with the unique experience of watching films on the big screen. This includes better use of digital platforms, local partnerships, and tailored outreach strategies. With this approach, we aim to grow our audience, increase admissions, and strengthen our position in the market — while continuing to support the circulation of diverse and important European stories.