Wellness and wellbeing experience across the European Routes of the Olive Tree

ended

Well-O-live Project promotes transnational thematic tourism products (THEME 2). It links partners from Croatia, Finland, France, Greece, Italy, Spain and Bulgaria to develop an innovative framework for designing, managing and promoting thematic products of rural tourism focused on wellness and wellbeing activities across the European Route of Olive Tree. It aims to: • develop transnational products of rural tourism including wellness and cultural activities, cycling and walking tours, wine and food tasting, all revolving around the olive oil and tree and following the pattern of the European Route of Olive Tree. It includes a business plan analyzing their market uptake and self-sustaining after the co-financing period; • implement strategies of experiential marketing by developing blogger experiences promoting material and immaterial assets of rural destination; • organize experiential laboratories dealing with sustainability, marketing, communication and strategies of design and management of thematic products of rural tourism to improve skills and capabilities of tourism professionals; • create a methodological handbook of sustainable project and product development based on mutual capacity-building and partnership among public and private sectors, local communities, knowledge producers and other relevant stakeholders. The consortium includes partners which have already implemented projects and activities relevant for Well-O-live. It takes advantage of these best practices to better tackle with the sustainability issue of Well-Olive and other projects herein represented (i.e. Prowell, Oléoturisme, Knoleum, Olive-Tourism); fosters ongoing cooperation between one of the two SMEs involved in the project and the Council of Europe in the promotion of European Cultural Routes; enhances involvement of the Routes of the Olive Tree Cultural Foundation to pay greater attention to the olive oil and tree heritage as a common European symbol of civilization, peace and identity.