Yanmar CEE celebrates a successful first year in the UK

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In 2018, Yanmar Compact Equipment Europe (CEE) made the strategic decision to expand its presence in the UK. In just twelve short months, the company has established a strong dealer network and sales continue to increase throughout the region. The company’s motivation for the expansion was simple: to further increase access to its class-leading portfolio of loaders, excavators and carriers. Using its new dealership network and a dynamic distribution strategy, Yanmar CEE has also been able to increase its market share. The new approach has helped to drive increased sales and highlighted the opportunity for further UK expansion.