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This project aims to create structures and processes in the Euregio Meuse-Rhine (EMR) for the expansion and networking of cross-border cooperation with the aim of positioning the EMR as an international top technology region with excellent career opportunities and a high quality of life for newcomers. Demographic change will lead to a threatening shortage of skilled workers throughout the EMR in just a few years. The working population is ageing more and more, is getting too few offspring and, statistically speaking, is migrating rather than immigrating. Large parts of Europe are affected by this demographic megatrend, which is why a veritable "war on talents" has erupted around international specialists. In various sectors, skilled workers can already choose between a majority of vacancies. But what exactly makes a location attractive for the target group? In addition to the general conditions of the workplace, it is especially the soft location factors, such as the quality of life in a city and its region, that are coming to the fore for many applicants today. The attractiveness as a place to live and work for international skilled workers has thus become an important resource in the location competition between cities and regions. In the field of the labour market, there has been a noticeable expansion and harmonisation of counselling services under the GIP banner in recent years. In addition, first steps have been taken towards establishing cross-border placement services. These are now to be continued and harmonised here in order to achieve a truly euregional labour and placement market in the EMR. Although work is an essential factor for the settlement of newcomers in the region, it is not the only one. In order to establish a really effective welcome culture that encourages newcomers to stay in the region, these offers are to be extended by a comprehensive welcome offer or networked in order to offer newcomers an offer for all situations in life. In order to reach this, now however the wheel is not to be reinvented. Rather this project aims at evaluating the regionally already variously set up consulting and service landscape and to place on a common basis. The intelligent selection of partners and the respective activities will ensure that service and planned end products are the focus of the application. A common euregional basis and a euregional standard should be established, which all follow. At the same time it should be ensured that regional peculiarities are not assimilated, but used with added value by the entire network. This welcome culture should be reflected in a common appearance under common euregional marketing and not only realise the goals of the common labour market and a euregional welcome culture for newcomers, but also market the region as such and present it as an attractive living space. In order to ensure the cross-border character as well as the geographical spread of the activities and results across the entire EMR area, the project consortium cooperates intensively in practice with associated partners. In the field of the labour market, the project is being implemented in close cooperation with the Public Employment Services (PES) of the Federal Employment Agency, the Uitvoeringsinstituut Werknemersverzekeringen (UWV) and Vlaamse Dienst voor Arbeidsbemiddeling en Beroepsopleiding (VDAB) in order to ensure targeted integration into the placement processes of these institutions and to achieve the goal of a one-stop shop. In the field of welcome culture, the Universiteit Hasselt and the Forschungszentrum Jülich GmbH also cooperate intensively in order to guarantee a proper and sustainable integration of the universities and the research sector.

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