YOUROPE - Future-Fit Festivals 2.0

ongoing

Future-Fit Festivals (3F) 2.0 is led by the 25-year-old YOUROPE network, representing 125 iconic music festivals and organizations from 31 European countries, reaching 7.2 million people per year. 3F 2.0 puts festivals at the heart of the necessary transformation of the creative industries, dealing with inevitable challenges. It builds on the success of its predecessor 3F (2022-2024) and will support the European festival industry with new publications, tools, competence development and networking. 3F 2.0 will consolidate YOUROPE's approach to safety, climate change, DEI and digital transformation to make European festivals resilient, responsible, relevant and resistant. 3F 2.0’s diverse management team will mobilize the expertise necessary for effective work, bring together professional communities, involve decision-makers, public and private partners. Contributions come from leading European experts and YOUROPE’s three cross-functional working groups on event safety, green operations and human resources & wellbeing. Our strategy focuses on building the sector's skills for continuous learning by fostering cooperation between the live music industry and science, events and sports. Our approach is based on an active pedagogy: our festivals are living labs, involving audiences, artists, teams and researchers. We will share the 33 deliverables and other results in and outside the EU, e.g., US, UK and the Balkans. YOUROPE serves as representative of our cultural sector by creating advocacy formats and cooperations with other European networks. In 3F, each year we will host the European Festival Awards, publish the globally-distributed European Festival Report, and create pan-European communication campaigns. Our PR and communication experts will disseminate 3F’s results in our digital YOUROPE Hub and at events in Europe and overseas. This ensures high visibility with public and private decision makers, audiences, artists and creative industry professionals.