YOUROPE - Future-Fit Festivals

ended

The Future-Fit Festivals (3F) project is led by the 23-year-old YOUROPE network, which brings together 113 iconic music festivals and associated members from 27 European countries reaching 6.5 million people per year. 3F aims to put these festivals at the heart of the necessary transformation of the creative industries in the face of the current crises. To make our festivals resilient, responsible and relevant, 3F is consolidating YOUROPE's approach to safety/reliability, climate/environment, diversity/inclusion through three cross-functional working groups - YES Group (Yourope Event Safety Group), GO Group (Green Operations Europe) and the Human Resources Group. Our strategy focuses on building the sector's skills and capacity for continuous learning by fostering cooperation between the music industry community and the worlds of research, events and sport. Our approach is based on an active pedagogy that makes our festivals living laboratories, involving audiences, artists, teams and researchers. The 23 deliverables and other results are shared in Europe and overseas. Our network will become a solid interlocutor of the CCI (Culture & Creative Industries) actors in America, Africa, Asia, Middle East, Australia participating in the transformation of our sector of activity. To achieve these objectives, 3F is creating a strong management team that is representative of the sector's diversity, mobilising the necessary expertise for effective work, consolidating professional communities, involving public and private partners, including decision-makers in their approach. The European Marketing and Communications Group (EMAC), supported by the involvement of strong ambassadors, will disseminate the 3F content and results on our digital platform (YOUROPE Hub), at a series of events in Europe and overseas. This strategy ensures that we have high visibility with public and private decision makers, audiences, artists, creative industry professionals and their representatives.