YOUWEI Xinle Road Concept Store / say architects

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Text description provided by the architects.The concept store adjoins Xiangyang Park, where a tree grows at the centre of the site, embodying as a metaphor for YOUWEI's philosophy of rooting the self while open to exploration. As the brand's inaugural store, say sought to preserve this relationship between architecture and tree, allowing the space form around the tree, rooted in place and evolving organically over time. At the same time, incorporating YOUWEI's narrative into the space, enabling the brand's identity extend naturally throughout the store.