Alabama A & M University Digital Development & Engagement Infrastructure

2026-11-03

1 . Overview Alabama A & M University ' s Marketing & PR Office is seeking information from qualified vendors to support a comprehensive Digital Development & Engagement Infrastructure Initiative funded through Title III . The purpose of this RFI is to identify capable partners who can deliver a full website redesign , content creation , technology upgrades , and an integrated digital engagement strategy that aligns with AAMU ’ s goals in stakeholder engagement , fundraising , brand visibility , and recruitment . AAMU intends to modernize its digital footprint to serve alumni , donors , faculty , staff , community partners , and prospective students . These Vendors demonstrate expertise in higher education digital ecosystems , user experience ( UX ) design , accessibility compliance , content strategy , and multichannel digital marketing . 2 . Project Scope Respondents should provide information , methodology , capabilities , and cost structures related to the following deliverables : 2 . 1 Full Website Redesign www . aamu . edu  Redesign of AAMU ’ s primary institutional website using modern UX / UI and branding best practices ( all front line / main pages for departments , colleges , etc .)  Improved navigation , information architecture , search functionality , and user flow optimization .  Will not change any faculty , staff , or students ’ backend platforms or functions such as Banner . 2 . 2 Web Content Migration  Audit of current content across all major divisions , including institutional advancement , academic colleges , and admissions .  Identification of redundant , outdated , or ineffective content ( ROTI analysis ).  Quality assurance and testing prior to launch .

Alabama

2026-03-27