Better Wild . Better World Campaign Video 2025

2026-11-03

BUSINESS OBJECTIVE : The Zoo must generate broad awareness , understanding , and enthusiasm for the Better Wild , Better World Campaign among the St . Louis community to drive engagement and philanthropic support . Currently , while the Zoo enjoys deep public affection , there may be limited understanding of the scale of investment required to sustain and grow its impact . The campaign video must transform affection for the Zoo into action — inspiring people to give , advocate , and share in this vision for the future . The video must : Create emotional resonance that reinforces pride in the Zoo as a vital part of St . Louis ’ identity . Clearly communicate why this campaign matters now . Inspire confidence that the Zoo ’ s vision is achievable and worthy of investment . Establish a sense of collective ownership : “ This is our Zoo , and our moment to shape its future .” The video should serve as a centerpiece of the campaign launch that inspires community pride , conveys urgency , and sets the tone for all subsequent fundraising and communication efforts . TARGET AUDIENCE : St . Louis area residents , families , Saint Louis Zoo members and visitors , civic and business leaders , philanthropic individuals and families , potential major donors . Also , broader regional audiences who appreciate conservation and the Zoo as a cornerstone of St . Louis pride and quality of life . ASSIGNMENT : Produce a 1 – 2 minute campaign video to be used across the Zoo ’ s website , social media , and presentations . We are looking for a full - service partner to script , storyboard , film and edit the campaign video and deliver as an . mp4 or . mov . Key elements : The video will be structured in three segments : Opening ( 15 - 20 seconds ) Endowment ( 15 - 20 seconds ), Destination Discovery ( 45 - 50 seconds ) and WildCare Park ( 45 - 50 seconds ) and a closer . These are just estimates and times can be adjusted . Include two to three recognizable celebrity voiceovers ; the selected firm will be responsible for securing talent contracts . On - site filming at Saint Louis Zoo ( Forest Park ) and Saint Louis Zoo WildCare Park , plus interviews with key Zoo personnel . ( The Zoo does have a library of b - roll assets if needed .) Align with Zoo branding guidelines for visual and tonal consistency . ( Zoo in - house creative services can assist if required ). DELIVERABLESA 1 - 2 minute videoClip kit of B - roll to share with the ZooSUCCESS MEASUREMENT : A successful video will be of the highest quality that gets the community excited and supportive of the Zoo ’ s new campaign . See more

Saint Louis

2026-04-08