Brand Refresh ( Style Guide & Implementation Plan )

2026-11-03

The Chesapeake Bay Foundation ( CBF ) invites proposals from qualified branding and marketing firms to develop a refined brand strategy , comprehensive visual style guide , and actionable implementation plan . This initiative builds upon recent strategic planning , stakeholder research , and a brand landscape analysis while supporting the implementation of CBF ’ s 2025 – 2029 Strategic Plan : Reshaping Our Future . Our 2025 – 2029 Strategic Plan reaffirms our mission and centers our efforts on three strategic priorities : 1 . Drive necessary policy and accountability actions 2 . Build the next generation of environmental leaders 3 . Advance restoration of the Bay ’ s natural infrastructure A cross - cutting strategy also commits us to activating and empowering a diverse , equitable , and inclusive movement through storytelling , listening , and strategic partnerships . A clear , compelling brand is essential to achieving this vision . The selected partner will also help evolve CBF ’ s identity to better reflect our core values — Connected , Credible , Courageous — and to strengthen our ability to inspire collective action , serve as the Bay ’ s watchdog , and lead the next chapter of the Save the Bay movement . As one the nation ’ s oldest and most successful environmental organizations , our brand has incredible strength and legacy . It has also evolved in many ways , some strategic and some organic . With a strong foundation and many key components in hand , CBF needs to clarify our core story , audience focus , and value proposition in way that empowers our staff and ambassadors to clearly and consistently deliver the inspiring story of saving the Bay .

Maryland

2026-04-08