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Branding and Intellectual Property Rights Review

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Source: Open Contracting Data Standard (OCDS)

Tender
Planning

The City is seeking to undertake a review of its branding and commercial approach, including its Intellectual Property Rights, in order to develop a strategic framework that protects the City, enhances its brand value, and identifies potential opportunities for revenue generation. The objectives are to:

  • Develop clarity and cohesion around the City’s brand, recognising the complexities of the
Status
Prospective
Sector
Commercial
Location
United Kingdom
Updated
3 Nov 2026
Source
Open Contracting Data Standard (OCDS)

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Tender Information FAQ

Tender Information

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The tender “Branding and Intellectual Property Rights Review” is a tender record in Taiyo, linked to the Commercial sector. It is issued for works, goods, or services related to United Kingdom.

Participants

Not available for this record.

Status

Original status

planning

Taiyo status

Prospective

Taiyo last update

2026-11-03

Contact

Not available for this record.

Description

Description

The City is seeking to undertake a review of its branding and commercial approach, including its Intellectual Property Rights, in order to develop a strategic framework that protects the City, enhances its brand value, and identifies potential opportunities for revenue generation. The objectives are to: - Develop clarity and cohesion around the City’s brand, recognising the complexities of the organisation (internal and external facing). - Support brand and reputation management. - Enhance the value of the City’s core brand(s). - Identify key IP assets. - Protect against the risk of IP infringement by others. - Establish clear governance arrangements and process for decision making and management of IP. - Develop a framework for the potential commercialisation of IP. Scope of the review: In the first instance, the review will focus on the City’s core functions, centred around the Guildhall and Mansion House. The City’s Institutions and Charities are out of scope this review; however, consideration should be given to the branding review seeking to provide greater clarity regarding the relationship between the City’s brands and those of its Institutions.

Location

Country

United Kingdom (UK)

Source

Source

Open Contracting Data Standard (OCDS)

URL

More Details

Record type

Tender

Sector

Commercial

Article published date

2026-04-02

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