BTA2219 Mobility Data
Sector: Hotel • Location: United Kingdom
Source: Open Contracting Data Standard (OCDS)
These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data p
- Status
- Bidding
- Sector
- Hotel
- Location
- United Kingdom
- Updated
- 3 Nov 2026
- Source
- Open Contracting Data Standard (OCDS)
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Tender Information
Participants
| Not available for this record. |
Status
Original status | active |
Taiyo status | Bidding |
Taiyo last update | 2026-11-03 |
Contact
| Not available for this record. |
Description
Description | These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender. |
Location
Country | United Kingdom (UK) |
Source
Source | Open Contracting Data Standard (OCDS) |
URL |
More Details
Record type | Tender |
Sector | Hotel |
Article published date | 2026-08-02 |
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