Building a new relationship with the United Kingdom – Policy support and public diplomacy

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This action will contribute to the promotion of EU policies and priorities and strengthening engagement with key target audiences in the UK. In particular, it will promote dialogue among relevant actors in areas deemed pertinent by the EU and to support its interests. In this framework, engagement with relevant stakeholders will be key, in particular to foster expertise/best practices and to foster links between EU and UK business associations (including women’s business associations), notably by reinforcing EU business associations present in the UK, trade unions, employers’ organisations, academia, cultural organisations and creative industry, media, NGOs and other interest groups and networks.