Campaign Branding and Identity Services - 2026

2026-11-03

This RFP seeks a creative and strategic partner with deep experience in higher education and / or mission - driven comprehensive fundraising campaigns to help shape a unifying campaign brand that is authentic , aspirational , and flexible — one that can inspire philanthropy and engagement across diverse audiences . Under the leadership of , and in close partnership with DAA , the selected firm will support the University in : • Developing a campaign brand platform that clearly communicates the vision , values , and priorities of the campaign . • Creating a campaign name and tagline that are memorable , inspiring , and adaptable to various audiences and media . • Designing a visual identity system ( including logo / wordmark , color palette , typography , and guidelines ) that aligns with the University ’ s primary brand while maintaining a distinctive campaign presence . • Supporting the development of a narrative framework and messaging architecture that can be deployed consistently across print , digital , and experiential channels .

MITN

2026-04-29