Changeons l'Agneau (Intebev collaboration)
One of 10,000+ tenders Taiyo tracks in United Kingdom.
Source: Open Contracting Data Standard (OCDS)
This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campa
- Status
- Closed
- Sector
- Raw Materials, Commercial, Residential
- Location
- United Kingdom
- Updated
- 3 Nov 2026
- Source
- Open Contracting Data Standard (OCDS)
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Tender Information
Participants
| Not available for this record. |
Status
Original status | complete |
Taiyo status | Closed |
Taiyo last update | 2026-11-03 |
Contact
| Not available for this record. |
Description
Description | This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports. |
Location
Country | United Kingdom (UK) |
Source
Source | Open Contracting Data Standard (OCDS) |
URL |
More Details
Record type | Tender |
Sector | Raw Materials, Commercial, Residential |
Article published date | 2026-05-02 |
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