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Changeons l'Agneau (Intebev collaboration)

One of 10,000+ tenders Taiyo tracks in United Kingdom.

Source: Open Contracting Data Standard (OCDS)

Tender
Complete

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campa

Status
Closed
Sector
Raw Materials, Commercial, Residential
Location
United Kingdom
Updated
3 Nov 2026
Source
Open Contracting Data Standard (OCDS)

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The tender “Changeons l'Agneau (Intebev collaboration)” is a tender record in Taiyo, linked to the Raw Materials sector. It is issued for works, goods, or services related to United Kingdom.

Participants

Not available for this record.

Status

Original status

complete

Taiyo status

Closed

Taiyo last update

2026-11-03

Contact

Not available for this record.

Description

Description

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.

Location

Country

United Kingdom (UK)

Source

Source

Open Contracting Data Standard (OCDS)

URL

More Details

Record type

Tender

Sector

Raw Materials, Commercial, Residential

Article published date

2026-05-02

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