COMMUNICATIONS & ENGAGEMENT STRATEGY MARKET STUDY

2026-11-03

A . Project Planning and Kickoff 1 . Conduct an initial kickoff meeting with OHA to confirm objectives , key research questions , timelines , and communication protocols within two ( 2 ) weeks of contract execution . 2 . Develop a detailed project work plan , including methodology , sampling strategies , and data collection tools to be provided for OHA approval within one ( 1 ) month of contract execution . 3 . Ensure work plan outlines methodologies for reaching underserved communities , including but not limited to rural community members , hearing or sight impaired individuals , and those with limited internet access . B . Secondary Research and Document Review 1 . Review existing OHA communications materials , outreach campaigns , and public engagement reports of the past three ( 3 ) years , including social media and website analytics . 2 . Compile and analyze relevant demographic and community - level data to inform sampling and analysis . C . Quantitative Data Collection 1 . Design and administer a culturally grounded and Hawaiian values - aligned survey instrument to measure public awareness , perceptions , and understanding of OHA . 2 . Ensure survey sampling adequately represents key populations , including residents of each island and over sampling of Native Hawaiians for a total sample of at least 1 , 000 individuals . D . Qualitative Data Collection 1 . Conduct at least four ( 4 ) focus groups with diverse community members to capture perceptions , expectations , and communication preferences . 2 . Carry out key informant interviews with partners such as community leaders , grantees , policymakers and other partners . 3 . Summarize qualitative themes and insights . E . Data Analysis and Synthesis 1 . Analyze quantitative and qualitative findings to assess awareness , perceptions , and knowledge of OHA . 2 . Identify patterns , gaps , and opportunities in community perceptions and expectations . 3 . Compare results across demographic segments and community groups , including by island ...

Hawaii

2026-05-02