Comprehensive Logo and Branding Initiative

2026-11-03

The selected consultant will create visual elements and messaging . They will evaluate the City ’ s current tagline to determine if update is necessary . They will offer guidance on establishing a brand system that incorporates current departmental logos ( Fire , Police , Parks and Recreation ) and creates sub - brands for other departments like Planning and Development , Public Works , etc . Deliverables 1 . Conduct research with the community and staff to evaluate values and identity . a . Public Outreach : Coordination of public outreach will be an essential component of this process . The Consultants will conduct robust public participation , including surveys , an internet presence , public meetings , and topic - specific meetings , as necessary . The Consultants shall seek diverse participation in the planning process ; proving ongoing and understandable information for all participants while using a variety of communication channels to inform and involve the community . In addition , the Consultants will coordinate with key stakeholders , residents , and outside agencies that provide service and / or expertise within the City of Brentwood . 2 . Development of a City of Brentwood logo , logo variations , and incorporation of / or development of new city tagline . a . Create authentic and relevant logo mock - ups and taglines that effectively communicate the City ’ s identity . b . Incorporate sub - brands for City Departments that use the City logo . Connect the Fire , Police , Parks and Recreation , Planning and Development , and Public Works departments with the City ’ s logo while maintaining their identity and mission . c . Create a color palette for print and web . Design a versatile color palette with high - contrast hues to provide the City with greater flexibility in creating branded materials . Ensure the colors adhere to accessibility requirements for print and online . d . Establish fonts for print and web . Fonts should be easy to read , accessible , and readily available for use in both print and online contexts ...

Missouri

2026-04-29