Countywide Marketing and Communications Services

2026-11-03

The selected firm will provide services on a project - by - project basis across the County organiza � on . While needs will vary , the following categories outline the expected scope : • Strategic Marke � ng and Campaign Development o Create integrated marke � ng strategies tailored to program goals and audiences . o Conduct message development , content planning , and campaign concep � ng . o Apply culturally competent , mul � lingual , and audience - sensi � ve approaches . • Crea � ve Development and Produc � on o Design and produce print , digital , social , outdoor , video , photography , and mul � media assets . o Develop copywri � ng for campaigns , web content , and outreach materials . o Deliver adaptable , evergreen assets whenever possible . o Provide all final crea � ve files and working files to Kent County . • Media Planning , Buying and Management o Build media plans across tradi � onal , digital , and emerging pla � orms . o Purchase , op � mize , and reconcile media buys . o Maximize reach and maintain cost - effec � ve cost per thousand ( CPMs ). o Deliver post - buy reports and analy � cs . • Digital and Social Media Support o Support development of social media content , toolkits , graphics , and ad campaigns . o Provide consulta � on on digital trends , analy � cs , and pla � orm - specific strategies . o Assist with short - form content , storytelling , and targeted outreach . • Public Informa � on , Outreach and Engagement o Support communica � ons for County programs , ini � a � ves , and public no � ces . o Assist with presenta � ons , outreach materials , infographics , and educa � onal content . o Develop communica � on plans for specialized or sensi � ve topics . • Research , Insights and Analy � cs o Conduct audience research , message tes � ng , and insight gathering as needed . o Provide measurable objec � ves and campaign analy � cs . o Deliver end - of - campaign reports within 30 days of project comple � on . • Brand Alignment and Design System Support o Adhere to Kent County brand standards and templates . o Recommend improvements or updates when beneficial . o Ensure consistency across deliverables and departments . o Create and provide brand trainings to staff .

MITN

2026-05-14