Creative Testing
Sector: Government • Location: United Kingdom
Source: Contracts Finder
The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign.Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and
- Status
- Closed
- Sector
- Government, Road, Commercial, Residential
- Location
- United Kingdom
- Updated
- 3 Nov 2026
- Source
- Contracts Finder
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Tender Information
Participants
| Not available for this record. |
Status
Original status | awarded contract |
Taiyo status | Closed |
Taiyo last update | 2026-11-03 |
Contact
| Not available for this record. |
Description
Description | The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign.Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates").Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround. |
Location
Country | United Kingdom (UK) |
Source
Source | Contracts Finder |
URL |
More Details
Record type | Tender |
Sector | Government, Road, Commercial, Residential |
Article published date | 2026-04-10 |
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