Develop Cannabis & Substance Misuse Prevention

2026-11-03

This RFP seeks support for three program elements : 1 . Develop program plan that uses pre - existing market research , tested messages , and relationships with relevant audiences ( gathered by MDH from 2025 - 26 ) to determine the most effective means of communicating the harms and risks of cannabis use during pregnancy and breastfeeding or chestfeeding to pregnant individuals , breastfeeding individuals , and individuals who may become pregnant , harm reduction strategies , and what constitutes a substance use disorder , signs of a substance use disorder , and treatment options for persons with a substance use disorder . This may involve utilizing a variety of trusted audiences ( such as health care professionals ) as well as varied communication methods and tools and considering the culture , language , race , age , geography , gender , and disability of the target population ( pregnant , individuals who may become pregnant , and breastfeeding and chestfeeding individuals ) in Minnesota . 2 . Implement and launch program plan which includes developing a cohesive campaign brand , creating resources and educational materials that can be used by MDH to conduct outreach and lead trainings , providing technical assistance to identified audiences , contracting with community - based organizations , and providing on - going analysis to measure impact . The plan may also include consumer - specific tactics and involve negotiating and buying media across Minnesota . 3 . Identify program sustainability by leading MDH staff through the communication activities and methods to utilize after the initial launch of the program and without contractor support . Ensure that all products and materials can be updated and maintained by MDH , including training resources . Technical assistance and educational materials should be culturally , geographically , and gender responsive for use by individuals and providers , including Tribal and local public health family home visiting programs , local Women Infants and Children ( WIC ) clinics , and child welfare workers .

Minnesota

2026-04-29