DQ 2026000442 CCA Full - Service Digital Media Campaign

2026-11-03

On behalf of the State of Colorado , the Community College of Aurora ( CCA ) is issuing this Documented Quote for full - service digital media campaign . Goals of this solicitation include : Increase qualified student inquiries and applications through targeted digital campaigns Enhance audience targeting through advanced data capture ( device IDs , web IDs , and address matching ) Improve conversion rates via retargeting and personalized ad delivery Expand brand visibility within CCA ’ s service area and priority recruitment markets Provide actionable insights into audience behavior , attribution , and campaign performance Strengthen CCA ’ s presence in emerging AI - driven search environments through AEO ( Answer Engine Optimization ) analysis The college is seeking a strategic partner who can deliver measurable outcomes , provide transparent reporting , and align media efforts with institutional enrollment goals . SCOPE OF WORK / SPECIFICATIONS The selected vendor will provide a comprehensive , full - service digital media solution that includes strategy , execution , data capture , targeting , and reporting . 1 . Campaign Strategy & Planning Develop an annual digital media strategy aligned with CCA enrollment goals Provide monthly campaign planning , optimization , and performance recommendations Identify target audiences based on behavioral , geographic , and demographic data 2 . Display Retargeting Capture device IDs from users visiting CCA ’ s website Deploy retargeting campaigns using display banner ads across programmatic networks Serve ads nationally and / or within defined target markets Vendor must implement and manage required pixel placement on CCA - owned properties 3 . Web ID & Address Capture Utilize Web ID technology to identify anonymous website visitors Provide monthly delivery of verified physical address lists ( minimum 500 / month ) Ensure compliance with all privacy and data regulations Lists must be usable for CCA marketing and outreach efforts 4 . Addressable Display Advertising Deploy display campaigns targeting : Addresses derived from Web ID lists ( estimated < 1 , 700 / month ) Addresses from CCA - provided prospect lists ( estimated < 1 , 700 ) Capture device IDs associated with physical households Serve targeted display banner creative to matched households 5 . Programmatic Video ( Geofencing ) Execute video advertising campaigns using geofencing tactics Target individuals within CCA ’ s service area and priority recruitment zones Serve video ads across streaming platforms and programmatic networks Optimize for engagement and conversion

Rocky Mountain E-Purchasing System

2026-05-06