Foot Traffic Mobile Analytics Services

2026-11-03

Proposals are not limited to , but should include the following : GENERAL INFORMATION Introduction : The City of O ’ Fallon , Missouri is the largest suburb in the St . Louis metro area . It was recently recognized by the U . S . News & World Report ranked O ’ Fallon # 1 on “ Best Places to Live in Missouri .” O ’ Fallon has a strong economy , extensive parks and recreation system , and focuses on family values and community well - being . Tourism & Festivals falls within the recreation department and helps aid in the livability of the area with a variety of community events . These events range from weekly music concerts , food truck events , fourth of July celebrations , and holiday light displays to name just a few . Project Goal : The goal of the Tourism & Festivals Department is to work with a qualified and experienced provider to provide data analytics from a reputable data source . Objective : 1 . Insight on attendees originating location and traffic patterns within the event location . 2 . Attendee numbers , length of stay , demographics , and interests . 3 . Generate marketing and outreach effort from data information . 4 . Grow and develop existing and new events based on interests . 5 . The ability to benchmark competing events in surrounding communities and regions . 6 . Submit grants for supportive funding based on data analytics The provider will support the team by accessing , analyzing , interpreting , and leveraging data to meet our objectives and goals . PROJECT SCOPE The proposed services within the qualified response shall include at a minimum the following : 1 . Historical and current data / mobile data on visits to all O ’ Fallon Parks . 2 . Onboarding , training , and technical support of program use . 3 . Report generation based on client needs and objectives . 4 . Geofencing capabilities .

Missouri

2026-04-29